TheCW4Kids to become Toonzai, says 4Kids Entertainment
There once was a time, before 4KidsTV, when Fox’s Saturday morning cartoon block was called FoxBox. Before The WB’s cartoon block became TheCW4Kids, it was the KidsWB. It seems like cartoons are always evolving and changing, and apparently the people at 4Kids Entertainment and The CW felt it was time for a re-branding of their Saturday block, as well. To kick off this Fall’s 2010-2011 season, the pair announced that the Saturday morning block between 7am and 12pm will now be known as Toonzai – perhaps a notable nod to the recently acquired Dragon Ball Z Kai? Z Kai = zai?
The company also made clear that Yu-Gi-Oh! and Sonic X, amongst other toons, will remain part of the block. Experts agree that these moves are part of 4Kids and CEO Alfred Kahn’s new objective to return 4kids “to its roots as a licensing and merchandising company [that] specializes in bringing wonderful Japanese programming and merchandising to the rest of the world.” Whatcha think?