Get The Avengers Alternate Reality Game at Comic Con, Watch ITEM 47
In support of the upcoming Home Video release of “The Avengers” on September 25th, Marvel is launching an all-new alternate reality game (ARG) that gives the first 300 fans with special access to an exclusive, premiere screening of ITEM 47, which is a Marvel One-shot, fan experience & Special Filmmaker/Talent Q&A at Comic Con.
Additionally, Comic-Con attendees will be able to download the neww app “The Avengers Initiative: A Marvel Second Screen App” at the iTunes app store. The app is the perfect companion to the home entertainment release, as it provides access to exclusive Avengers content, and will also provide access to the alternate reality game at Comic-Con.
The ARG will start on Friday, July 13th, where fans will be able to start solving special codes that guide them to the next clue when unlocked. The App will also have a built in map of the Gas Lamp District in Downtown San Diego that will guide them to their location spots. There will be a total of 4 spots. Fans must complete the entire ARG experience in order to redeem access to the special screening.
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