Warner Bros Launches Merchandising Program for 60s Batman
Warner Bros. Is launching a new licensing program based on the classic Batman TV series from the 60s, which starred Adam West and Burt Ward as the spandex-clad crime fighting duo of Batman and Robin.
The 60s Batman merchandising program will have stores offering various merchandise related to the show, such as episode photos, character art inspired by the show’s animated opening sequence, as well as vehicles, gadgets and catchphrases that made the show so popular decades after its last episode.
“For many fans [this] was their first introduction to the Caped Crusader,” said Brad Globe, the president of WBCP. He promised “playful and stylish” products that capture the “spirit of the iconic Batman while bringing a fresh look that will appeal to … to a new generation of fans.”
Warner Bros. made the announcement in advance of the Licensing Expo trade show, which takes place in Las Vegas June 12-14.
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