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New Ben 10 Toy Line to Be Launched at Toys R Us


Toys ‘R’ Us stores across the US, along with their online outlet, will be playing host to the launch of Playmates Toys’ new Ben 10 Toy Line, which aims to deliver yet another batch of inspired toys based on Cartoon Network and Man of Action’s hit animated action adventure series. The toy line consists of an assortment of action figures, playsets, vehicles, and role play items. The new Ben 10 toy line has been slated for an August release.

“Fans of Cartoon Network’s new Ben 10 series will now be able to bring home the action-packed adventures seen in the show,” said Karl Aaronian, SVP of Marketing, Playmates Toys. “The expansive toy line that we developed includes unique transformations, special features and technology to provide kids with an imaginative play experience where their favorite characters are brought to life.”

Highlights of the toy line include:

+ Basic Action Figure assortment – A variety of 5-inch, highly detailed and articulated figures based on the show, including Ben Tennyson, the 10 different heroic aliens that he transforms into and key villains from Season 1. Other figure assortments include Deluxe Power Up figures, with lights and sounds, and Giant 10-inch figures.

+ Rustbucket Vehicle & Playset – Vehicle, transforms into a 3-level playset that stands over 2 feet tall and is packed with action features including an alien transformation chamber, plasma blaster, alien lab and more.

+ Role play collection – Includes both a Basic and Deluxe Omnitrix, allowing kids to transform into any one of Ben’s 10 aliens, and Transform-N-Battle gauntlets and masks.


Source: Animation Magazine


Neil Raymundo

A cowardly and treacherous Toonbarn blogger who can transform into a McDonnell Douglas F-15 Eagle. Secretly wants to replace Toonbarn Rob as leader of the Decepticons. Currently working as an intern at Blitz Marketing Group.

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