Beyblade Burst and Littlest Pet Shop jump into Subway Kids Meals
Sunrights has announced that Beyblade Burst toys are headed to Subway Kids Meals. After already having launched in Australia and New Zealand on March 31st, kids can collect the Beyblade Burst-inspired launcher and two spinning tops in Fresh Fit for Kids meals starting April 27th in the United States. The chain will also offer three toys based off of Hasbro’s Littlest Pet Shop, meant to tie-in with the recent launch of the new animated series.
The promotion is expected to reach 35,000 restaurants in the United States, Canada, Aruba, Australia, Austria, Bahamas, France, Germany, Iceland, Ireland, Liechtenstein, Luxemburg, New Zealand, Sweden, Switzerland and the United Kingdom.
“Subway has earned its reputation as a top family choice for quick, nutritious food on the go, and the restaurant chain’s wide international reach includes many countries with active Beyblade Burst fans,” said Kaz Soeda, Managing Director of Sunrights. “We are very pleased to work with this stellar partner in bringing some Beyblade Burst fun to Subway Fresh Fit for Kids Meals around the world.”
The news comes as Beyblade Burst Evolution has recently been picked up in New Zealand by broadcaster TVNZ. The second season began airing on the channel on April 16th. The channel picked up the original season last August.