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Disney Reveals that Merida Redesign was a One-Time Deal

Disney Reveals that Merida Redesign was a One-Time Deal

As a way of trying to put the Merida redesign debacle behind them, representatives of Disney told NBCNews.com that the much-maligned redesign of the Brave protagonist was only meant to be a one-time effort for her coronation as a Princess. The studio also explained that the design has not been posted on any of the company’s official websites:

“The artwork used on Merida’s official social media sites has always been the imagery from the movie – there have been no changes,” Disney said in a statement to NBCNews.com. “We routinely use different art styles with our characters and this rendition of Merida in her party dress was a special one-time effort to commemorate her coronation. Merida exemplifies what it means to be a Disney Princess through being brave, passionate and confident and she remains the same strong and determined Merida from the movie whose inner qualities have inspired moms and daughters around the world.”

The redesign featured a slimmer, more glamorous looking Merida dressed in a glitzy gown and minus her trademark bow and arrow ensemble. The redesign was largely criticized on social media, and even prompted a Change.org petition. Even the film’s writer and director, Brenda Chapman, criticized Disney for the redesign:

“They’ve gone through the whole Disney princess line and I think they’re just doing standard procedure which in this case was I think a bad choice because Merida is not standard procedure,” Chapman explained on CNN. “She’s not one of the regular princesses and — and she was created to be not one of those princesses.”


Neil Raymundo

A cowardly and treacherous Toonbarn blogger who can transform into a McDonnell Douglas F-15 Eagle. Secretly wants to replace Toonbarn Rob as leader of the Decepticons.

By Neil Raymundo

A cowardly and treacherous Toonbarn blogger who can transform into a McDonnell Douglas F-15 Eagle. Secretly wants to replace Toonbarn Rob as leader of the Decepticons.

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