background img

The New Stuff

Walt Disney to Expand “Cars” Property

Walt Disney to expand Cars property


Walt Disney to Expand “Cars” Property

It’s been five years since Walt Disney launched the first film in the Cars franchise, and since then, the CG animated movie about anthromorphic vehicles has become one of the studio’s most lucrative and popular franchises. Walt Disney has recently announced their plans to expand and support the Cars franchise by way of additional branded content and consumer-level merchandise. This involves new Cars animated shorts that are slated to appear as bonus content on DVDs as well as on the Disney Channel, Disney XD, and their other digital platforms. Some of the shorts are also planned to run during theater previews.

Disney Parks & Resorts will also open Cars Land in support of the franchise. The 12-acre attraction will feature at least 3 new immersive segments at Disney California Adventure.

Vice President of merchandise licensing Marianthi O’Dwyer has the following to say:

“Not only have we continued to benefit from the popularity of Disney’s core evergreen brands, but this year’s big entertainment property, Disney*Pixar Cars 2, has gone from strength to strength, becoming our largest toy line yet with over 300 new toys offering something for everyone and a year-round opportunity for retail,”

The following two tabs change content below.

Neil Raymundo

A cowardly and treacherous Toonbarn blogger who can transform into a McDonnell Douglas F-15 Eagle. Secretly wants to replace Toonbarn Rob as leader of the Decepticons.

Recently Published

naruto sun rev
»

New Naruto Shippuden Ultimate Ninja Storm Revolution Screenies

Bandai Namco Games has just released a new batch of screenshots for ...

630279-black2
»

Japanese Government to Strengthen Anti-Piracy Campaign

Japan has always been very strict with regard to protecting the ...

overthegardenwall-580x326
»

Cartoon Network Teases New Miniseries, Over the Garden Wall

Cartoon Network’s comic con slate was jampacked with panels for ...

2143
»

Monster Hunter 4 Ultimate Features Legend of Zelda-Themed Gear

As if you didn’t have enough reasons to get Monster Hunter 4 once ...

Bayonetta-Bloody-Fate-G3AR-600x300
»

English Trailer for Bayonetta: Bloody Fate Anime Film

FUNimation has just released an English trailer for the Bayonetta: ...

top5bestanimegames
»

Top 5 Anime Games That Should Have Been Released Outside of Japan

The thing about a lot of anime franchises, particularly shonen ones, ...

1017126-paramount-releases-first-look-spongebob-movie-sponge-out-water-3d
»

Paramount Releases Teaser Image for Upcoming SpongeBob Squarepants 3D CG Film

Another day, another exciting thing from the 2014 San Diego Comic-Con ...

Teenage-Mutant-Ninja-Turtles-2012-Episode-10-Panic-in-the-Sewers
»

Nickelodeon Premieres Teenage Mutant Ninja Turtles Season Two Finale at SDCC

Fresh off its San Diego Comic Con debut, Nickelodeon has just ...

zyuranger
»

Shout! Factory Plans to Bring Kyoryu Sentai Zyuranger to North America

One of the pleasant surprises that came from the San Diego Comic-Con ...