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Boomerang unlocks new Care Bears magic this February


Turner’s Boomerang app is about to get a little more magical. The streaming service has announced that Cloudco’s 2D-animated reboot Care Bears: Unlock the Magic will debut on Friday, February 1st in the United States.


A brand new Boomerang original show about a group of lovable, huggable BFFs going on adventures and living that sweet Care Bear life. When a new adventure takes them to a strange new world, the bears have to lean on each other more than ever. Through friendship, courage and a little belly badge magic, the Care Bears continue their mission to spread caring and sharing to the world!

Unlock the Magic will feature 48 x 11’ regular episodes, 2 x 22’ specials and 20 x :20 shorts designed to provide a special comedic focus on individual bears. While the brand has been refreshed for the modern day, fans should expect to see a number of homages to entries gone by, including the iconic “Care Bear Stare.”

The new show sports a road-trip theme that’ll see the citizens of Care-a-lot meet new creatures and employ their powers and wits like never before as they explore the previously unseen area around them called the “The Silver Lining.” This means team ups with new friends like the Dibbles, as well as a new foe in the Bad Crowd.

According to the show’s original announcement, the series will also see select episodes air on the Boomerang linear channel in the months to come. Internationally, the series will be seen on Boomerang and Cartoon Network channels, with Sony’s Pop signed up for a U.K broadcast.

The Care Bears were originally introduced through greeting cards in 1981. The brand first made the leap to animation with 1983’s Atkinson Film-Arts-produced Land Without Feelings TV special. Another special arrived the following year, but 1985 was the property’s major push thanks to Nelvana’s The Care Bears Movie, which broke box office records for a non-Disney animated feature. The 1980s saw two television shows (one from DiC and later Nelvana), two more theatrical films and another TV special.

The Care Bears rose back to life in 2000s, through the help of two Nelvana CG-animated direct-to-video movies, the Adventures in Care-a-lot television series, and three more features from Sabella Dern. The bears and their cousins were last seen courtesy of MoonScoop’s Welcome to Care-a-Lot and Care Bears and Cousins series.

Cloudco is hoping the next generation of Care Bears can join that successful lineage. In addition to the new series, the company is also planning a hybrid live-action/CG-animated feature film with a major Hollywood studio.

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