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Care Bears unlocks television run in the UK, US

Following its debut on the U.S. Boomerang streaming service last month, Cloudco Entertainment’s Care Bears: Unlock the Magic is now set for a linear television debut. The 2D-animated series features 48 x 11’ regular episodes, 2 x 22’ specials and 20 x :20 shorts designed to provide a special comedic focus on individual bears. 

In the United Kingdom, Sony’s Tiny Pop channel will start airing the series with a special on April 6th at 7AM. The series will have its regular debut the day after at 4:30PM, where it’ll be airing daily alongside a 7AM run.

Back in the United States, the Boomerang linear channel will have screen the show on March 30th at 11AM and 8PM, with another airing the day after at 8AM and 3PM. The main Cartoon Network channel will run “The Beginning” special on April 16th at 12PM.

The Care Bears were originally introduced through greeting cards in 1981. The brand first made the leap to animation with 1983’s Atkinson Film-Arts-produced Land Without Feelings TV special. Another special arrived the following year, but 1985 was the property’s major push thanks to Nelvana’s The Care Bears Movie, which broke box office records for a non-Disney animated feature. The 1980s saw two television shows (one from DiC and later Nelvana), two more theatrical films and another TV special.

The Care Bears rose back to life in 2000s, through the help of two Nelvana CG-animated direct-to-video movies, the Adventures in Care-a-lot television series, and three more features from Sabella Dern. The bears and their cousins were last seen courtesy of MoonScoop’s Welcome to Care-a-Lot and Care Bears and Cousins series.

Cloudco is hoping the next generation of Care Bears can join that successful lineage. In addition to the new series, the company is also planning a hybrid live-action/CG-animated feature film with a major Hollywood studio.


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