Cartoon Network has just announced that they will soon stream all of their on air content live across different platforms, spearheaded by their online portal CartoonNetwork.com and Apple’s iPod, iPod Touch, iPhone, and iPad devices. The decision to go transmedia further expands Cartoon Network’s TV Everywhere Strategy, which aims to deliver content for viewers regardless of medium.
“It is our commitment to the TV Everywhere strategy to let our audiences enjoy our shows whenever and wherever they want,” said Stuart Snyder, president and COO, Turner Broadcasting’s Animation, Young Adults & Kids Media (AYAKM). “Soon, viewers will be able to catch Cartoon Network anywhere and everywhere—whether they are in front of their television or maybe even at the airport waiting for a flight, we will be available for viewers to experience the live telecast seamlessly.”
TV Everywhere is an industry-wide initiative that gives subscribers to cable, satellite and telco video services access to more of their favorite full-length shows, available day after air, across multiple platforms (TV VOD, web, tablets and mobile devices) with a high-quality experience at no additional cost.