Cartoon Network Has a New President/GM
It’s Christina Miller:
Christina Miller has been named President and General Manager for the Turner Broadcasting System, Inc. networks Cartoon Network, Adult Swim and Boomerang, as well as their digital brand extensions, including Cartoon Network.com and Adult Swim.com. The announcement was made by David Levy, President of Turner Broadcasting System, Inc., to whom Miller reports.
Miller will be responsible for leading the business in North America and working closely with Turner International to establish short and long-term priorities, as well as an overall worldwide strategic plan that will more closely align the Kids business. This role gives Miller global oversight of linear and non-linear content, the consumer products group and franchise management. She will lead a team of business and creative executives that includes, Rob Sorcher, chief content officer, Cartoon Network and Mike Lazzo, executive vice president/creative director, Adult Swim.
Will she turn the ship around on the Cartoon Network side? Her earlier roles don’t give much hope, but after the disasters that have struck the network in recent years, a new face and maybe a second redirection might be all that CN needs.
But How long will it last if Fox has its say? Or CBS?