Fresh off a record-setting ratings success as the only kids’ network to garner across-the-board growth in 2012, as well as its most watched year in Prime during its 20 year history, Cartoon Network is jumping ahead of the customary Kids Upfront season by taking its show on the road with the Cartoon Network Road Tour.
Armed with more than a dozen new productions as well as multiple returning hit shows slated for the 2013 and early 2014 season, Cartoon Network brings its road show presentation directly to key clients and promotional partners at their respective home bases starting this week of January 21 all the way to March.
The Cartoon Network Road Tour will have network, ad sales, marketing, and programming executives traveling to more than 15 key cities across the country in order to visit clients and promotional partners. Along with their presentation, Cartoon Network also plans to “take over” the buildings it visits with custom activations that include the distribution of unique branded premiums to employees.
“As viewers continue to interact with the Cartoon Network brand and content across a variety of screens, our advertising partners look to us for more innovative and engaging opportunities that provide greater reach for their messages,” said Donna Speciale, president of Turner Entertainment and Young Adults Ad Sales. “This year, we are breaking away from a traditional upfront presentation to engage with advertisers in a series of conversations that will focus on the development of ideas that leverage our brand strength to meet the goals of our partners. As our success and momentum continue to grow across all screens, we believe it’s an ideal time for advertisers to reassess their investments and strategically increase their media budgets with Cartoon Network.”