Parents Television Council Goes After Adult Swim
According to a recent report by the New York Daily News, the Parents Television Council has recently sent out a press release that criticizes Cartoon Network’s Adult Swim programming block for a scheduling change that will see the block’s mature-targeted line-up air one hour earlier (the schedule changes the start of the block from 9PM to 8PM).
“Parents beware: not all cartoons are created equal. And what’s particularly dangerous about Cartoon Network and ‘Adult Swim’ is that the content changes from being kid-friendly to adult-oriented not with the click of a remote, but with the tick of the clock,” says PTC president, Tim Winter, in the organization’s press release.
“Cartoon Network’s ‘Adult Swim’ has a long history of marketing explicit animation to children. The network’s announcement that it is moving this programming block to an even earlier hour when children are more likely to be in the audience is disturbing on a number of levels. The network claims that they’re targeting adult males by moving ‘Adult Swim’ to an earlier hour, but in the process children are being thrown under the bus.
“Our own research on animated programming documents the troubling amount of sexual content airing on cartoons, and ‘Adult Swim’ in particular included some of the highest levels of explicit content. Also in our study, we found that Cartoon Network failed to use the TV ratings system to warn parents about sexual content, suggestive dialogue and explicit language 100 percent of the time.