Target Secures Asian Broadcast Rights for Horrid Henry
The UK based rights management group Target Entertainment has recently inked a new deal that gives them broadcast rights for Novel Entertainment’s Horrid Henry, which includes an Asian deal following ATF.
The first two seasons of Horrid Henry was picked up by Cartoon Network for the AsPac region, which includes New Zealand, Australia, China, and India. The Icelandic public broadcast company RUV, on the other hand, has nabbed season 3, alongside YLE Finland, which has acquired season 2.
Horrid Henry was originally adapted from Francesca Simon’s best selling books of the same name, and stars an iconic antihero who tries to do every single mischievous thing most children can only dream (or have nightmares) about. The show is targeted towards 6 to 9 year old kids and is one of the most successful shows on CiTV. The bookis published in over 28 countries and 22 languages, with sales that have topped over 17 million copies in the UK alone, making it the 2nd most successful children’s literary character in the country, right after Harry Potter.