4Kids comments on Chaotic going chaotic
Amidst rumors of 4Kids being bought by another company, the licensing company recently spoke out about recent transactions related to Chaotic. The famed cartoon and trading card game animated property has built up a great following since launching a few years back. There’ve been multiple animation styles, a run on TheCW4Kids and Cartoon Network, video games, even a softdrink. But now, is the Chaotic train slowing down? According to reports, 4Kids indicates a poor first quarter was impacted by “diminished popularity of the Chaotic property.” Think that’s the case? Were you a fan, and are you still? Read on for more details, and let us know what you think.
In the trading card and games segment, there was substantially no revenue in the first quarter of 2010 as compared to $0.4 million in ’09, a decrease of approximately $0.4 million. This was primarily attributable to decreased retail sales which were negatively impacted by diminished popularity of the Chaotic property accompanied by the continued global economic downturn.
Cost of sales of trading cards represents finished goods inventory relating to the Chaotic trading card game. Cost of sales decreased $0.1 million to approximately $0.4 million for the three months ended March 31, 2010 when compared to the same period in ’09.
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