Warner Bros. Announces New Programs Based on Batman and Superfriends Toys
Warner Bros. Consumer Products (WBCP), DC Entertainment, and Warner Bros. Animation have recently announced a new wave of animated content based on toylines from Mattel and Fisher-Price, which are in turn based on DC properties. The first one is The Mattel tie-in Batman Unlimited, which is expected to launch in 2015 with new made for video movies and shorts. The other one is DC Super Friends, which is based on Fisher-Price’s Imaginext toy line. The property tie-ins will include a series of animated shorts scheduled for spring of 2015.
“We are excited to continue to forge new ground with our long-time partners Mattel and Fisher-Price to build on the success of these popular toy lines by bringing the play pattern to life through this original content that we will be able to offer across multiple platforms,” said Brad Globe, President, Warner Bros. Consumer Products.
“We are thrilled to be working with our Warner Bros., Mattel and Fisher-Price colleagues to create new Batman and DC Super Friends kids’ content,” stated DC Entertainment President Diane Nelson. “These new animated projects will offer all new Batman, Superman and Wonder Woman adventures that seamlessly jump from toybox to screen.”
“Our longstanding collaboration with WBCP has given Mattel the opportunity to engage fans of all ages with the very best in DC Comics Super Hero play,” said Doug Wadleigh, Senior Vice President & General Manager, Mattel Toy Box. “It is a true compliment that our evergreen DC Comics toy lines have inspired a whole new universe of storytelling that will dramatically expand kids’ imaginative play with their favorite Super Heroes.”
Source: Warner Bros. Consumer Products
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