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The New Stuff


Disney Junior orders more Vampirina

Disney Junior has ordered a second season of Brown Bag Films’ Vampirina CG-animated series. The preschooler show is a co-production with the Irish studio and Disney. The series is based on a series of books written by Anne Marie Pace, illustrated by LeUyen Pham and published by Disney-Hyperion.

The first season debuted on Disney Junior in the United States on October 1, 2017. The premiere became the channel’s most watched new series debut in nearly a year for kids ages two to five, two to eight and adults 18 to 49. The series is available in 115 territories and features the voices of Lauren Graham, James Van Der Beek and Isabella Crovetti.

Joe D’Ambrosia, senior VP of original programming at Disney Junior, said: “Vampirina‘s relatable experience of a young girl trying to adapt and blend in with her new schoolmates, while also celebrating her own uniqueness, has resonated with our audience of young kids and families. We look forward to sharing more stories about the lovable young Vee, her new friends and her fantastical world of dancing gargoyles, playful ghosts and cuddly werewolves.”

Disney has rolled out a range of merchandise, including books, dolls, plush, role-play and playsets with more expected to launch this spring. Vampirina will also be featured in the Disney Junior Dance Party On Tour live concert experience launching March 14.

Fans of Doc McStuffins might want to take note: Vampirina is executive produced by Chris Nee and co-executive produced by Norton Virgien, the creative leads behind the doctor series.

Another Disney Junior favorite, PJ Masks, was just renewed for a third season.

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