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WATCH: Disneyland Paris’ Adorable Ad


Last December 23, Disneyland Paris tweeted a call for help, aimed towards helping find a missing duckling. The tweet said something along the lines of “A worrying duck disappearance is the talk of the town, and Disneyland Paris is getting actively involved in the efforts to find the missing duckling. Have you seen him?”

What may seem like a huge corporation doing their part in solving little community problems turns out to be a viral marketing campaign created by agency BETC Paris. Titled “Where Magic Gets Real,” the ad campaign is backed by “The Impossible Dream (The Quest),” in which an adorable wandering duckling follows a butterfly to discover a Donald Duck comic book. As the duckling reads through the comic, he starts admiring the popular Disney character and learns how to mime his new hero.

The problem for the little duckling starts when winter comes and his family starts to head south – it seems that his beloved comic is just too large to cavy in his tiny, adorable beak. So what happens next? You’ll just have to watch the ad:

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