Despite the initial rocky start, Dragon Ball Super has proven to be every bit the series continuation that fans wanted. This is exemplified by its continued popularity not just in Japan, but in other territories where the series has been released. Smart enough to strike while the iron is still hot, TOEI Animation Europe is currently preparing to debut the TV series to two other countries, namely Spain and Italy.
Dragon Ball Super is set for a winter launch on Boing in Spain, and on Italia 1 in Italy. Aside from the TV push, TOEI has also named two new agents to represent the iconic brand’s developing consumer products program: El Ocho Licencias y Promociones (Spain and Portugal) and Starbright Licensing (Italy) as licensing agents for Dragon Ball Super and its classic predecessors, Dragon Ball and Dragon Ball Z. The comprehensive licensing program for Dragon Ball Super, starting with master toy partner Bandai, will be targeting a new generation of kids and teenagers.
“Buoyed by tremendous fan support and enthusiasm, we have great expectations for Dragon Ball Super in Iberia and Italy,” said Kochi. “We look forward to partnering with El Ocho and Starbright in realizing a fantastic and wide-ranging program.”
“We are very excited about this opportunity of collaboration with Toei. Dragon Ball Super is one of the most interesting projects of the last years and we are confident that Italian consumers reaction will be extremely positive. Dragon Ball is ready to conquer a new generation of consumers and we are very proud to represent Toei in Italy, hoping this is the beginning of a long term partnership”, said Giada Paterlini and Isabella Barone, co-founders of Starbright Licensing.
“We are delighted to represent Dragon Ball in the Spanish and Portuguese territories. We know very well the Dragon Ball brand since the launch of the first series in Spain and we know it is a very successful brand, so we are sure that the new series, Dragon Ball Super will achieve a lot of success. All the team is very happy to be the Agent of this amazing brand in Iberia,” said Eva Rubira and Pilar Fernández-Vega, co-founders of El Ocho Licencias y Promociones.
Source: Toei Animation