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DreamWorks and Hasbro Mulling Over Merger


According to a recent report by Deadline.com, there are “deeply engaged” talks underway between animation powerhouse DreamWorks Animation and toy and media outfit Hasbro over a possible merger. The report states that the merged company could be called DreamWorks-Hasbro, with both sides agreeing to keep Jeffrey Katzenberg as chairman of the new merged company.

Hasbro is no stranger to the deal, as it has been pushing for a greatly expanded presence in the entertainment field for years, most recently buying a 40 percent stake in the Discovery Family Channel (which was previously known as The Hub.)

On the DreamWorks Animation side, the merger would be a gamechanger, as they have recently suffered from several underperforming projects such as Turbo and Mr. Peabody & Sherman. The merger would inject new life into the company, in terms of finances.

Source: Deadline.com (via AnimationMagazine.net)

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Neil Raymundo

A cowardly and treacherous Toonbarn blogger who can transform into a McDonnell Douglas F-15 Eagle. Secretly wants to replace Toonbarn Rob as leader of the Decepticons. Also wrote some stuff for The World Comic Book Review.

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