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5 Tips for Building an Effective Small Business Mobile App
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December 27, 2019
5:43 am
Forum Posts: 3
Member Since:
December 27, 2019
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Deciding to build a mobile app for your business is a big deal. Too many small businesses and small business owners look at all software as an intangible item that shouldn't cost a lot of money and isn't a big deal to put together in a weekend. This couldn't be farther from the truth. Here are five tips to help you design and build a quality mobile app that helps grow your business.

1. Build an App That Adds Value

Most small business owners that approach me about building a mobile app for their business don't have a clear plan in place. The problem most small businesses have when it comes to building a mobile app is in coming up with an idea that is commensurate with what the app will cost to build.

2. Think of Building an App Like Buying Equipment

Investing in software is no different than investing in new machinery, vehicles, real estate, or any other equipment you use to run your business and sell your goods or services. Yet, for some reason, small business owners rarely view it this way.

3. Increased Sales Aren't Everything

Reducing costs can also be a powerful value add of your small business mobile app. If your staff is stretched to capacity, you might be able to avoid adding a new person by building an app that automatically notifies clients of invoices and allows them to pay through the app rather than invoicing and processing payments manually. Maybe you can build an integrated calendar that allows customers to schedule service calls, make reservations, or auctions off (or even gives away) unsold or expiring inventory that may otherwise go to waste or cost you money to haul away.

4. Understand that Quality Software Costs Money

Serious money. Software engineers are among the highest paid and most in-demand professionals in the United States. That means if the software you're buying doesn't cost much, you likely have a problem. To have even two people who cost their company $125,000 / year (between salary, benefits, software, hardware, etc. - a conservative figure) working on a project for you for two weeks means a break-even cost (based on a 40 hour week and 46 weeks of billable time per year) is just over $135 / hour - or $21,739. Again, that's a very conservative figure for a break-even cost on a small piece of software, not even a profitable project.

5. Decide How You'll Fund App Development

With real costs come real concerns on where you'll get the money to fund the project. This is where investing in software becomes a little different than investing in equipment. Equipment that is mass-produced has value on the open market. Custom software (like custom equipment) in general will be worth a lot more to your business than it would be to someone else's.



December 27, 2019
6:07 am
Forum Posts: 5
Member Since:
July 8, 2019
sp_UserOfflineSmall Offline

I think Deciding to build a mobile app for your business is a big deal that could be more good for the service. But the businessman could have to invest more money in this I know really well because we have our own business of how to write a business plan for a mobile app My father is the owner of the business I know we could have invest money anytime and at any moment.

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