Twentieth Century Fox Consumer Products, together with Toys R Us, is set to launch a complete line of products based on Twentieth Century Fox’s upcoming animated feature film Ice Age 4: Continental Drift.
The Ice Age 4: Continental Drift toys will be released on the market starting on July 1, 2012 – slightly ahead of the movie’s theatrical release on July 13. The toy lines consist of the Just Play (novelty toys. 2.5-inch poseable figures, plush toys, and a Shivering Scrat vibrating plush with sound effects) and the Promotions Factory line (playsets, such as a huge Pirate Ship set, 2 inch figures, and 4 inch figurines). The toys will be introduced in special Ice Age in-store boutiques and kiosks. Other product lines include the Cardinal line (consisting of game sets such as a memory match game and an ice fishing game) and the Acessory Inovations line (consisting of other merchandise such as backpacks and lunch bags).
While the partnership between Twentieth Century Fox and Toys R Us is exclusive to North American territories, Ice Age products will also be made available to Toys R Us stores all over the world, with specific programs tailored for individual territories.