Saban Brands Israel has recently signed on to represent DreamWorks Animation properties in Israel, covering merchandise, retail, and publishing. The deal covers the properties based on the upcoming How to Train Your Dragon 2, along with Penguins of Madagascar, Kung Fu Panda: Legends of Awesomeness and Dragons: Riders of Berk.
“Saban Brands Israel’s unparalleled expertise in the region will ensure that families across Israel will have access to our characters and franchises through an incredible array of merchandise,” says Jonathan Baker, DWA’s head of international consumer products. “DreamWorks Animation fans worldwide are eager to engage our brand and this deal marks the latest effort to expand our global footprint.”
Source: Saban Brands (via Animation Magazine)
