If you ever keep up with what’s going on in the Internet (or to be more precise, if you’re active on any of the big name social networks,) chances are you’ve already heard of the ALS Ice Bucket Challenge. Sure, pouring a bucket of ice-cold water over your head is stupid, but if doing stupid stuff can raise funds and awareness for a debilitating disease (ALS is also known as Lou Gerigh’s Disease), then by all means – let people be stupid for a day.
Over on Facebook, DreamWorks Animation chief Jeffrey Katzenberg challenged the stars of Penguins of Madagascar to try the Ice Bucket challenge, on the bet that he will make a donation to ALS research if they go ahead with it. A bit one sided in the favor of the Penguins, come to think of it – but they accepted it nonetheless.
You can watch a video of the challenge below: