background img

The New Stuff

DreamWorks Uses Bananas to Promote Madagascar 3
891 Views

DreamWorks Uses Bananas to Promote Madagascar 3


DreamWorks Uses Bananas to Promote Madagascar 3

If you’re really into bananas, then chances are you have already noticed one of Dreamworks Animation’s recent promotional campaigns for Madagascar 3: Europe’s Most Wanted. In case you haven’t, the studio has partnered with Dole Fresh Fruit co. in order to give away 100 million specially branded bananas with Madagascar stickers to stores all over the country.

Dubbed as the “Go Bananas” promotional campaign, it is just another means for DreamWorks to promote the film, which is due out in theaters on June 8. So far, the other promo campaign they’ve done includes a Madagascar App for iPads, and there may be more along the way, considering the hefty list of promo partners that has been announced:

Madagascar 3 promo partners/items include Airheads candy, Blue Bunny ice cream, Children’s Claritin, Citi’s Citi Private Pass program, General Mills fruit snacks, House Foods America tofu, Kraft Jell-O, L’Oreal Kids shampoos & conditioners, Lowe’s Build and Grow clinics, McDonald’s Happy Meals, Snyder-Lance Sandwich Crackers, Sun-Maid Mini-Snacks, Zynga’s “Draw Something: Madagascar.”

The following two tabs change content below.

Neil Raymundo

A cowardly and treacherous Toonbarn blogger who can transform into a McDonnell Douglas F-15 Eagle. Secretly wants to replace Toonbarn Rob as leader of the Decepticons.

Recently Published

4Kids files for Chapter 11 Bankruptcy
»

Things about 4Kids (and the industry/market place) 5 years after its “end” (and a challenge for those reading this)

I get a e-mail the other day from Toonbarn contributor Neil. He tells ...

»

Tangled: The Series’ 2nd Season Greenlit Ahead of Series Debut

It’s a testament to how good the upcoming Tangled TV series is that ...

»

PS4 and Xbox One Owners Can Manage Their Own Power Rangers in May

Last 2015, PC gamers were graced with Chroma Squad, a retro-inspired ...

»

Final Fantasy XIV: Stormblood Introduces New Samurai Class

Square Enix has recently revealed a very exciting detail about their ...

»

Hulu Adds Five New Gundam Anime to Its Streaming Library

If you’re feeling a little starved of hyper kinetic mecha battles ...

»

Viz to Premiere English Dub of Boruto: Naruto the Movie

With all the momentum built by Bandai Namco’s recent release of the ...

»

First Look at Cloudy with a Chance of Meatballs TV Series

One of the more quirky, food-themed CG animated movies to come out in ...

»

Teen Titans: The Judas Contract coming April 18 to Blu-ray

Warner Bros. Animation and DC Entertainment bring one of the most ...

»

Switch’s Ultra Street Fighter II Will Have First Person Mode

For a long time now, Nintendo seems to have given up on trying to ...

Skip to toolbar