My Little Pony Wedding is a Ratings Success
The Hub’s recent My Little Pony: Friendship is Magic two-part wedding special managed to score a record high audience last Saturday, April 21. MLP’s Royal Wedding Event currently has the best ever ratings record for any series in the network’s history in the 2-11 and 6-11 demographic.
The 2 x 30 back to back episodes, A Canterlot Wedding, follows the magical ponies and the entire kingdom as they try to prepare for the wedding of Princess Celestia’s niece, Cadence, to Twilight Sparkle’s brother, Shining Armor. However, things start to go awry once Twilight Sparkle discovers a dark secret about the bride that could pose problem to the couple in the future. The Royal Wedding event featured actress Tori Spelling as a guest host during interstitials, featuring a celebrity “bridle shower”.
Part One of The Royal Wedding Event (Saturday, 1-1:30 p.m. ET) was The Hub’s best-ever telecast with Kids 6-11, 2-11 and Households; it was second-best ever among Persons 2+. The first episode earned year-to-year delivery gains among Kids 6-11 (+1047%, 218,000), Kids 2-11 (+1100%, 336,000), Women 18-49 (+140%, 36,000), Adults 18-49 (+102%, 95,000), Persons 2+ (+369%, 483,000) and Households (+286%, 363,000).
Part Two (Sat., 1:30-2 p.m. ET) was second-best telecast ever with Kids 6-11 and Households, and third-best with Kids 2-11. The second episode earned year-to-year delivery gains among Kids 6-11 (+654%, 211,000), Kids 2-11 (+487%, 311,000), Women 18-49 (+80%, 36,000), Adults 18-49 (+46%, 104,000), Persons 2+ (+157%, 475,000) and Households (+130%, 341,000).
The cumulative performance of Royal Wedding helped deliver The Hub’s second-best Saturday (6 a.m. – 12 a.m.) in network history with Kids 6-11 (58,000), Kids 2-11 (98,000), Persons 2+ (184,000) and Households (129,000).
Latest posts by Neil Raymundo (see all)
- The Amazing World of Gumball Gets Top Ranks at The British Animation Awards - March 9, 2014
- New J-Stars Victory VS. Clips Feature Toriko and Hell Teacher Nube - March 9, 2014
- New Simpsons Couch Gag from th1ng Director Sylvain Chomet - March 9, 2014