Nickelodeon has recently announced a multi-year licensing agreement with Cartwheel Kids, which will give the latter master toy licensee status over products based on the hit CG-reimagining of Beatrix Potter’s Peter Rabbit line of children’s books.
Cartwheel Kids is planning to manufacture, distribute, and market a line of toys that will include plush toys, playsets, figures, role play items, and seasonal products. The product line will be based on the modern CG approach to Peter Rabbit as opposed to the classic visuals provided in Beatrix Potter’s books.
“The success of Nickelodeon’s reimagined Peter Rabbit series has given us the opportunity to expand our connection with our audience by developing a brand-new line of endearing and engaging products,” Manuel Torres, Senior Vice President Global Toys and Electronics for Nickelodeon Consumer Products. “Cartwheel Kids are a team of talented industry veterans who have a finger on the pulse of toy trends and innovation; they truly capture the heart and imagination of the series with a collection of products today’s kids and their parents will fall in love with.”
“Cartwheel Kids is thrilled to partner with Nickelodeon on such an exciting re imagination of Peter Rabbit, a beloved, classic children’s brand.” said Vince Klaseus, President of Cartwheel Kids. “It enables us to leverage our collective years of experience in preschool toys and fulfill our mission of delivering quality toys rooted in imaginative play and storytelling.”