Disney Junior launches in February
Hoping to tag along in the younger kids market, Disney follows Nickelodeon and their Nick Junior offering with Disney Junior. The concept will begin as a programming block on the Disney Channel this February, before shifting over to become it’s own network later this year or early in 2012. 99 million homes in the US currently TOON into the Disney Channel at least once every year, which offers the House of Mouse a pretty large party starter! Disney Junior will showcase Jake and the Never Land Pirates, Disney Poetry short, Mickey Mousekersize, and Special Agent Oso: Three Healthy Steps.