It’s become well known that The Smurfs are heading to theaters on July 29th, about 5 weeks from now. In an effort to ensure this time flies by, Sony Pictures Animation aims to make the entire summer the Smurfiest ever. The hype train kicks off today, on June 25th, with the power of Global Smurfs Day. Today doubles as a birthday for Peyo, the man responsible for creating the Smurfs over 50 years ago, in 1958. Participants around the world will enjoy Smurf-related activities, dress up as their favorite Smurf, and even attempt get more than 2,510 people to set the Guinness World Record for Largest Gathering of People Dressed as Smurfs within a 24-hour period in Multiple Venues. Talk about a specific record! How will you celebrate?