Nick and the USPS Launch Spongebob Mailpants Letter Writing Program
Nickelodeon and the United States Postal Service have just announced the launch of a new educational letter-writing program dubbed ‘Spongebob Mailpants,’ which aims to show kids the fun of writing, sending, and receiving mail this Holiday season, through the use of the popular Spongebob SquarePants character.
Under the Spongebob Mailpants campaign, kids can get special postage-paid, customized SpongeBob postcards at more than 25,000 Post Office locations in the US, which can then be used to connect with their loved ones using the US Postal Service.
In addition to the postcards, 30 mailboxes are being wrapped in a custom SpongeBob design in cities, including Atlanta, GA; Boston, MA; Charlotte, N.C.; Chicago, IL; Dallas, TX; Hollywood, FL; Kirkwood, MO; Los Angeles, CA; Miami, FL; New York, N.Y.; Orlando, FL; Philadelphia, PA; and Washington, D.C., adding a blast of color and comedy to sidewalks this winter. The program will be in effect until January 4, 2014.
“This program is a great way to inspire kids to write and send cards and letters because it’s done with the fun, positivity and humor of the one and only SpongeBob SquarePants,” said Pam Kaufman, Chief Marketing Officer and President of Consumer Products for Nickelodeon. “SpongeBob MailPants is a terrific partnership between Nickelodeon and the Postal Service, and we’re thrilled that kids and families across the country can go to their local Post Office for some SpongeBob-inspired holiday cheer.”
“We’re excited to partner with Nickelodeon. This is a great, fun way to teach kids to write postcards. What better way to encourage kids to experience the excitement of sending personal correspondence than teaming up with SpongeBob, who is adored by children of all ages,” said Nagisa Manabe, Chief Marketing and Sales Officer at the United States Postal Service. “And the timing is perfect. A postcard is a terrific way to send a holiday thank you.”
For more details on the “SpongeBob MailPants” program, you can visit www.nick.com/usps
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