Nickelodeon Closed February as Top Kids’ Cabler
Nickelodeon will be closing February as the top basic cable network with Kids aged 2 to 11 (3.0/967K), as well as the one with the most total viewers (1.8M). It marks 13 straight months of good performance with the 2-11 demographic, thanks to a solid library of animation, live-action, and preschool content.
In animation, Nick had the top four series among Kids 2-11, led by SpongeBob SquarePants, which earned a 5.3/1.7M with Kids 2-11 and 3.3M total viewers. Sanjay and Craig came in second with Kids 2-11 (4.7/1.5M) and drew 2.8M total viewers. Teenage Mutant Ninja Turtles was the third leading animated series with Kids 2-11 (4.7/1.5M) and scored 3M total viewers. Rabbids Invasion rounded out the top four spots with Kids 2-11 (4.6/1.5M), while drawing 2.6M total viewers.
In live-action, Nickelodeon’s latest hit Every Witch Way ranked as the number-one program with Kids 2-11 (4.7/1.5M, +24%) and scored the number two spot behind Sam & Cat with K6-11 (5.7/1.1M, +43%), averaging 2.6M total viewers. Sam & Cat was the leading live-action series with Kids 6-11 (5.8/1.1M, +53%) and drew 2.8M total viewers.
In preschool, Wallykazam!, the net’s brand-new curriculum-driven series teaching literacy, topped the month as TV’s number-one preschool show among Kids 2-5 (6.9/853K, +50%). At number two, was Paw Patrol which averaged a 6.8/845K with preschoolers and posted ratings increases of +45% over a year ago.
What’s more, February also had Nick launching a brand new animated comedy series, Breadwinners ,which managed to get to the top two spot for the week with kids aged 2 to 11 drawing 2.8 million viewers, being bested only by another Nick show, Spongebob Squarepants.