Nickelodeon Expands Reach Throughout Eastern Europe
Viacom International Media Networks has recently announced that Nickelodeon will be expanding its reach throughout Eastern Europe with a raft of new deals. Nickelodeon’s hit series, the Avatar spin-off Legend of Korra has been licensed by the Russian free-to-air network 2X2, while Kazakhstan’s NTK has signed up for an entire block of Nickelodeon-branded programming, which will include many Nick heavy-hitters such as iCarly and Big Time Rush.
Romania’s CME has licensed SpongeBob Squarepants, along with other preschool targeted shows. MRTV from Macedonia, LNK from Lithuania, and Markiza from Slovakia have all signed up for various Nickelodeon-branded programming blocks.
In the Ukraine, STB has signed up for T.U.F.F. Puppy, Fanboy & Chum Chum, and Planet Sheen while Baltic’s Viasat has renewed their license for Penguins of Madagascar and has also signed up for Planet Sheen, T.U.F.F. Puppy and The Troop. The Riki Group of Russia has also acquired master licensee status in Russia for the Teenage Mutant Ninja Turtles, which will add to the other Nick properties that the Riki Group already represents in the region.
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