Nickelodeon has recently announced the launch of a new Nick-branded app that allows kids to interact with Nickelodeon in new creative ways. The app is available for the iPad, and features a moveable tile layout that can be swiped in any direction, promoting discovery and exploration by offering kids instant and on demand access to more than 1,000 pieces of Nick-themed content, including original skits, sketch and comedy bits, behind the scenes photos and footage from Nick’s stars and animated characters, as well as kid polls and newly created games.
Full length episodes of Nickelodeon’s top rated shows will also be offered via subscriber authentication through participating TV providers. The base Nick App itself will be free of charge and is available from any US location with high speed internet connection.
“The Nick App creates a new platform unlike anything else available to kids today,” said Steve Youngwood, EVP and General Manager, Digital, Nickelodeon Group. “The Nick App is the one place where kids can watch and play Nickelodeon and experience the complete fun and funny of our brand, wherever and whenever they want.”
Content highlights of the Nick App include:
– An offering of HTML5 games at launch, with a new game added every week;
– Music and remixes, including an original SpongeBob SquarePants remix, created by electronic music artist Pogo, for launch;
– Weekly videos offering tips and previews of new Nick games;
– Short-form content featuring Nickelodeon’s live-action stars performing skits, comedic music videos, parodies and more;
– “On the Road with BTR,” a docu-reality series that gives kids an inside look at the daily lives of Big Time Rush;
– Nick Studio 10, a new live, daily afternoon show where four kids challenge each other to make funny content every day, will be featured in the app and air on Nickelodeon beginning this spring.
Full-length episodes in the Nick App can be accessed by households that subscribe to a TV service package with Nickelodeon from any one of eight distributors, including AT&T U-verse, Bright House Networks, Cablevision, DIRECTV, RCN, Suddenlink, Time Warner Cable and Verizon FiOS, which collectively reach almost 50 million homes.
The Nick App can be downloaded from the Apple App Store.