They might have a great deal of magic, and magix, to back up their beauty, but the Winx fairies don’t know all that much about making toys and products and such. Thus, the good folks at Nickelodeon decided they’d partner with the experts at JAKKS Pacific as the master toy licensee for the Winx Club. Included in the deal are all types of figures and bags and other goodies based on the animated fantasy toon. Dolls, playsets, role play costumes, dress-up and Halloween costumes, and other highlights are expected to be amongst the best sellers. Now’s your chance to look like Bloom, Aisha, Stella, Flora, Musa, or Tecna!
Nickelodeon Announces JAKKS Pacific As Master Toy Licensee for Innovative Girls Brand: Winx Club
Multi-Territory Deal Includes Winx Club Dolls, Playsets, Role Play and Dress-Up Products, To Headline JAKKS’ Girls Division for 2012
LAS VEGAS, June 14, 2011 /PRNewswire/ — Nickelodeon and JAKKS Pacific, Inc. (Nasdaq: JAKK) today announced from the Licensing International Expo in Las Vegas, NV a multi-territory master toy license agreement for JAKKS Pacific to manufacture, distribute and market a line of toys and other products based on the animated action and fantasy series, Winx Club. The JAKKS Pacific Winx Club product line is scheduled to launch in Fall 2012 to coincide with the premiere of the brand new CGI episodes of Winx Club on Nickelodeon and will span multiple categories, including dolls and playsets, role play, dress-up and Halloween costumes.
“The Winx Club is a great opportunity for us to bring engaging entertainment to our young girl audience,” said Leigh Anne Brodsky, President, Nickelodeon Consumer Products. “The JAKKS Pacific product line will reflect the guiding principles of the Winx Club that appeal to girls: self-expression, friendship, adventure, magic and fashion.”
Stephen Berman, President and CEO of JAKKS Pacific states, “We are thrilled to be the master toy partner for Nickelodeon on their innovative new brand, Winx Club. We are looking forward to bringing a comprehensive line of products to market, full of the positive messages and girl empowerment that Winx Club epitomizes. Winx Club is an exciting new initiative for JAKKS for 2012.”
Winx Club is an international billion-dollar franchise, and this new agreement makes JAKKS Pacific the master toy licensee for Winx Club in the U.S., Canada, United Kingdom, Australia, New Zealand, Chile, Colombia, Ecuador, Mexico, Panama, Peru and Venezuela.
JAKKS Pacific has a long, successful history and strong partnership with Nickelodeon, producing toys and other products based on top Nickelodeon properties such as SpongeBob SquarePants, Dora the Explorer, Diego, Blue’s Clues, SLIME, and more. Winx Club is an animated action and fantasy series set in the mystical dimension of Magix, where three schools educate modern fairies, witches and supernatural warriors from all over the universe. Bloom, a young fairy in training from Earth, and five of her schoolmates form the Winx Club to combat their arch enemies. Winx Club first debuted in Italy six years ago and quickly became an international hit and even gave rise to a CG feature film.
Winx Club features positive role models for girls featuring strong heroines that girls can aspire and relate to. The Winx Club characters embody themes of girl empowerment by using their strengths, smarts and magical powers to defeat evil while focusing on the importance of friendship and teamwork.
Nickelodeon is scheduled to begin airing Winx Club in the U.S. in June 2011. Winx Club is a co-production with Rainbow S.p.A. and Nickelodeon, and it is produced in Italy.