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Nickelodeon Partners with the NFL for Super Bowl XLVIII Festivities


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Nickelodeon and the National Football League have recently partnered in order to provide kids and their families behind the scenes access to the games, performances, events, and excitement that are taking place in New York and New Jersey leading up to the Super Bowl XLVIII through the Nickelodeon All Access Pass to Super Bowl XLVIII.

Super Bowl related content has already started rolling out on Nickelodeon, TeenNick, and the NickMom programming block on Nick Jr., as well as on the channel’s official websites and mobile app. Kids can also log on to www.nick.com/superbowl to pick the team they want to win Super Bowl XLVIII, with the winning team announced prior to the game on Sunday, Feb. 2.

As part of the campaign, Nickelodeon’s resident superhero Pick Boy will be reporting daily from the NFL’s Super Bowl Boulevard Engineered by GMC, and will serve as official correspondent of the network during the Super Bowl XLVIII Media Day Fueled by Gatorade.

“I’m psyched to bring all of the excitement of this year’s Super Bowl to kids across the country and be a part of giving them a chance to pick who they want to win The Big Game,” said Pick Boy. “I’ve been to five of these Super Bowls. So, bring on the FOOTBALL! and chips, maybe some of those baby carrots too. I love those.”

Nickelodeon’s full slate of original on-air programming and digital content for Super Bowl week is as follows:

· TeenNick Top 10: Super Bowl Party Playlist, hosted by Nick Cannon – Premieres Friday, Jan. 31, at 10:00 p.m. (ET) on TeenNick
Nick Cannon brings all the action from the Super Bowl XLVIII Media Day Fueled by Gatorade to a special TeenNick Top 10, packed with shout-outs from the players, an interview with New York Giants wide receiver Victor Cruz and a playlist of songs that will get them pumped up and ready for game day.

· NFL RUSH ZONE Super Bowl Special, “Sudden Death Showdown” – Premieres Saturday, Feb. 1, at 1:00 p.m. (ET/PT) on Nickelodeon and 6 p.m. (ET) on Nicktoons
During this special episode, the Super Bowl is taking place in New York and New Jersey, but with 30 Megacores missing, the Guardians, along with Houston Texans J.J. Watt and San Francisco 49ers Vernon Davis, must defeat Sudden Death before he sends Earth hurling into deep space.

· Nickelodeon All Access Pass to Super Bowl XLVIII – Premieres Saturday, Feb. 1, at 6:30 p.m. (ET) on Nicktoons
This half-hour special, hosted by Pick Boy, highlights the action of Super Bowl week through a kid-inspired lens. The show will feature exclusive player interviews, activities surrounding Super Bowl Boulevard Engineered by GMC in Times Square and an interview with the winner of the NFL PLAY 60 Super Bowl contest, of which Nickelodeon was the official youth media promotional partner. The winner of this year’s contest, Thomas Brown, received a trip to New York City and the opportunity to run the official game ball out on the field at Super Bowl XLVIII.

· Take Me To Your Mother Season Two Premiere “Andrea Tackles Sports” – Premieres Saturday, Feb. 1, at 10:30 p.m. (ET) on NickMom
The series follows first-time mom Andrea Rosen’s adventures around the country seeking advice from moms on what it takes to raise a great kid. In the season two premiere, Rosen discovers her son Odin is becoming a jock, so she visits Super Bowl XLVII Champion Baltimore Ravens players (DeAngelo Tyson, Ed Dickson, Arthur Jones) and their wives to immerse herself in the world of football.

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