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Nickelodeon and Viacom Team Up with Wise Toys for AR Smart Toys


Nickelodeon and Viacom Consumer Products have recently teamed up with Wise Toys, Ltd in order to produce a new line of global, multi-property merchandise under three of Wise Toys’ smart toy lines, namely Wise Pet, an AR activity book, and an AR Activity Box Set. The products resulting from this partnership will be hitting shelves in multiple markets all over the globe in Q1 2018.

Wise Pet is essentially a smartphone/tablet protector that is designed for babies and children. These Wise Pets come with their own free app that let the protectors “come to life.” Under the agreement, a new line of Wise Pets bearing designs based on popular Nick properties like Paw Patrol, Blaze and the Monster Machines, and Teenage Mutant Ninja Turtles will be released.

The same product tie-ins will be applied to the AR coloring and activity books, with books based around SpongeBob Squarepants, Dora the Explorer, TMNT, Blaze, and Nella the Princess Knight in the works.

“These smart toys will give fans a chance to interact with their favorite Nickelodeon characters in new and exciting ways,” said Dan Frugtniet, VP Licensing and Business Development, Nickelodeon & Viacom Consumer Products. “We’re always looking for innovative ways to engage consumers with Nickelodeon’s beloved personalities, so we’re very excited to partner with Wise Toys to put these interactive toys – with the latest technology – in the hands of fans around the globe.”

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