Sony and Ubisoft Team Up to Bring The Rabbids to the Big Screen
Sony Pictures Entertainment and Ubisoft have recently entered into a partnership that will see the video game and TV stars The Rabbids make their way to the big screen. The planned movie will be a live-action and animation hybrid, as opposed to pure CG animation.
The Rabbids are currently enjoying great ratings via the hit show on Nickelodeon, Rabbids Invasion, which has been seen more than 165 million times in just a span of five months, with each episode being watched by an average of 2 million viewers in the US alone.
“Sony Pictures has tremendous experience developing hybrid live-action-and-animated blockbusters for audiences around the world, which makes them a natural fit for what we want to achieve with a Rabbids film,” said Jean-Julien Baronnet, executive director of Ubisoft Motion Pictures. “This deal deepens our partnership with Sony Pictures and highlights our holistic approach to bringing Ubisoft’s brands to new audiences while still maintaining the brands’ creative integrity.”