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Spongebob Squarepants Toy and Activity Lineup Unveiled at NY Toy Fair 2014


Nickelodeon has recently launched a broad new lineup of toys and merchandise based on their hit Spongebob Squarepants property, during the 2014 New York Toy Fair, which was ran from February 16 to 19. The new line of products consist of plushies, collectible figures, and even role play toys from master toy licensee Just Play, playsets from Fisher-Price®’s Imaginext® brand; remote control and kid powered vehicles from NKOK, Inc. and building sets from recently announced, global construction toy licensee, MEGA Bloks.

“SpongeBob SquarePants has been entertaining kids and adults around the world for almost 15 years, and our partners have done an incredible job of creating an exciting take on the series with these new toy lines,” Pam Kaufman, Chief Marketing Officer and President Consumer Products, Nickelodeon. “Fans will love recreating scenes from their favorite SpongeBob episodes, or cooking up wild new adventures of their own.”

SpongeBob SquarePants 2014 product offerings include:

Just Play:

SpongeBuddy SquarePants – Standing at 9.5”, this life-like SpongeBob makes funny facial expressions, laughs, talks and plays the series’ theme song. With more than 50 phrases and sound effects, $29.99, ages 3+.

Talking Krabby Patty Maker –SpongeBob fans can ‘make’ their own Krabby Patties at home with this playset. Featuring a talking SpongeBob and realistic grilling and frying sound effects, fans can live out their Fry Cook dreams. $24.99, ages 3+.

Medium Assorted Plush – 10.5” Soft huggable plush available in SpongeBob and Patrick. $14.99, ages 3+.

Large Assorted Plush – 16” Jumbo microbead-filled SpongeBob and Patrick plush are easy to pick up, but hard to put down. $19.99, ages 3+

Talking Plush Assortment –Fans can relive their favorite SpongeBob moments with these hysterical 9” talking beans. Just give them a ‘whack’ to hear them talk back. Available in Mermaid Man, Karate Chopper, Ripped Pants and Prehistoric Bob. $9.99, ages 3+.

Talking Action Figures – Available in two styles, Karate Chopper SpongeBob and Jellyfishing SpongeBob, each 5.75” figure says memorable and hilarious phrases from the show. $9.99, ages 3+.

Collectible Figures:

An assortment of 2.5” collectible figures delivers the world of SpongeBob to the fans. Available in three styles, each two-pack is themed and captures a memorable moment from the series including “Have You Seen this Snail” and “Plankton’s Army.” $5.99, ages 3+.

An assortment of 2.5” collectible figures available in two styles, each six-pack is inspired by “Dunces and Dragons” and “Hall of Fame SpongeBob.” $12.99, ages 3+.

Small Plush Assortment – 6” Fans can collect their favorite SpongeBob characters including SpongeBob, Patrick, Gary and Plankton. $5.99, ages 3+.

Fisher-Price® Imaginext®:

SpongeBob SquarePants Glove World – This playset features Bikini Bottom’s ultimate amusement park filled with thrilling rides. Players will be able to ride through the Tunnel of Glove, experience the heights of the Fiery Fist O’ Pain roller coaster and more. The set includes SpongeBob and Patrick figures wearing Glove World hats, and balloon and ice cream bar accessories. $39.99, ages 3-8.

SpongeBob SquarePants Plankton & Chumbot – Plankton is always spying on the Krusty Krab in Bikini Bottom and thhis vehicle will help him on the quest to find the Krabby Patty recipe. Includes Chumbot, and Plankton figure with backpack and propeller. Additional figures sold separately and subject to availability. $6.99, ages 3-8.

SpongeBob SquarePants Mermaidman & Barnacle Boy – These two semi-retired superheroes are ready to help SpongeBob fans fight undersea crime in Bikini Bottom. The two-pack action figure set features Mermaidman with his mermerang (similar to a boomerang) and Barnacle Boy with his waterball. $6.99, ages 3-8.

SpongeBob SquarePants Speed Boat – SpongeBob is off to the races in this flashy speed boat. This vehicle is sure to put fans’ imaginations into high gear, creating fast-paced adventures for SpongeBob and his underwater pals. $13.99, ages 3-8.

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Neil Raymundo

A cowardly and treacherous Toonbarn blogger who can transform into a McDonnell Douglas F-15 Eagle. Secretly wants to replace Toonbarn Rob as leader of the Decepticons. Currently working as an intern at Blitz Marketing Group.

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