41 Entertainment Reveals UK Launch Strategy for Pac-Man
41Entertainment and its UK Licensing agent Lisle International have recently revealed their launch strategy for the CG animated property PAC-MAN and the Ghostly Adventures for the UK. The TV series, which currently has two seasons under its belt will be launched by SKY on its stereoscopic 3D channel, followed by a 2D launch on Disney XD in early 2014, a co-promotion with over 500 Burger King restaurants, and a master toy line from Bandai.
Namco Bandai Games UK will also produce a new multiplatform videogame based on the series and release it on March 7, 2014, along with an apparel line from Blues and fashion accessories from VMC. Spring will also see the launch of construction toys from KNEX and a line of trading cards and sticker albums from Giromax.
Allen Bohbot, CEO of 41e states, “We are genuinely excited for this UK launch beginning in early 2014. We are thrilled to have so many fine partners join the PAC-MAN family in the UK and Eire with many more to come.”
Francesca Lisle, Partner at Lisle added, “We are very pleased that this great property will be launched in the UK beginning 2014 and roll-out through spring and summer. It is very exciting.”
Lee Kirton, Marketing & PR Director at Namco Bandai Games in the UK stated, “We know that there are legions of PAC-MAN fans of all ages that are anxiously waiting for this new game on XBOX 360, PS3, WiiU and Nintendo 3DS.”
Avi Arad, Executive Producer, continues, “The PAC is really back!”
“We welcome these fine companies to the PAC-MAN family,” adds Shin Unozawa, Chief Operating Officer at NAMCO BANDAI Games Inc.