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9 Story and Magic Mall Join Forces for Luo Bao Bei


9 Story Distribution International and China’s Magic Mall Entertainment have recently partnered for a new animated kids’ toon titled Luo Bao Bei. The cartoon was produced by Magic Mall with some help from Welsh studio Cloth Cat Animation, while 9 Story’s international distribution arm handles the global distribution and merchandising in territories outside of China.

Luo Bao Bei is still well into production, but is already slated for release in China later this year. The series will consist of 52 x 11 minute episodes about the titular 7 year old girl, who has a very fertile imagination and a natural inquisitiveness. Together with her friends and family Luo Bao Bei experiences the boundless joys of childhood and learns some important lessons along the way.

“We are so thrilled to be representing this one-of- a-kind property,” said Alix Wiseman, VP Acquisitions & Business Development for 9 Story Distribution International. “We immediately fell in love with Luo Bao Bei’s irrepressible determination and with the funny and touching storylines about growing up and being part of a family. We are also very excited to become a part of this unique international collaboration between Magic Mall and 9 Story. We feel the series has tremendous potential around the world and can’t wait to share initial episodes at MIPCOM.”


Neil Raymundo

A cowardly and treacherous Toonbarn blogger who can transform into a McDonnell Douglas F-15 Eagle. Secretly wants to replace Toonbarn Rob as leader of the Decepticons. Also wrote some stuff for The World Comic Book Review.

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