9 Story Media Group has just announced their acquisition of the multi-award winning animation studio Brown Bag Films. The Dublin-based Brown Bag Films has a studio in Manchester, an office in Los Angeles, and employs over a hundred and seventy creative and production staff. The studio boasts of a rich library of hit children’s series, including the likes of Octonauts, Doc McStuffins, Henry Hugglemonster, Bing Bunny and others. The acquisition marks 9 Story Media Group’s first after a recent equity investment from media entrepreneur Neil Court and Zelnick Media Capital last year.
Under the deal, Brown Bag Films will be retaining its brand. Founder and CEO Cathal Gaffney and Founder and Creative Director Darragh O’Connell will continue to lead the company. The studio also plans to hire an additional 50 new employees as they try to expand their reach and corner markets with new content.
Vince Commisso, President & CEO of 9 Story Media Group, said: “We’re absolutely thrilled to be joining forces with Brown Bag Films. Cathal, Darragh and their team in Ireland have a well established track record and an outstanding reputation for producing high quality animation. This transformative transaction extends our footprint into Europe, broadens our content offering to distribution partners and audiences worldwide, combines best in class CGI and 2D, and optimally positions the company for tremendous growth. We look forward to having Cathal, Darragh and the Brown Bag team, join the 9 Story family.”
Cathal Gaffney, co-founder and Chief Executive Officer of Brown Bag Films, said: “Both 9 Story and Brown Bag Films share a love of animation and storytelling that really resonates with kids. I am truly excited with this opportunity that we have worked so hard on and look forward to producing the best animated content for children across the globe long into the future. This is great news for everyone in Brown Bag Films and our clients. It’s even better news for everyone who watches our shows, as together with 9 Story we’ll be able to bring more great animation to screens across the world.”
Darragh O’Connell, co-founder and Creative Director, added: “We are exceptionally proud of what we have built as an Irish company and for the next part of our journey, it makes total sense for us to join forces with 9 Story. The combined entity will give us a larger bandwidth and bigger global reach for getting our shows into production and watched by as many children as possible. This deal allows us to concentrate on what we have always done very well – making great shows for kids. We LOVE animation and now we will be able to make even more of it!”
Source: 9 Story Media Group