9 Story Updates Logo, Launches Consumer Division
9 Story Media Group has recently updated their company logo, right alongside the launch of a new dedicated consumer production division called 9 Story Brands. The launch came after the acquisition of Out of the Blue Enterprises. 9 Story Brands aims to combine Out of the Blue with 9 Story’s licensing operations, with the official launch taking place at Licensing Expo in Las Vegas (May 22-24; Booth #C188).
9 Story Brands will focus on bolstering 9 Story’s global kids’ brands on and off screen, leverating multi platform experiences for fans while still closely supporting TV & Digital distribution teams and third party IP owners, licensees, and retailers.
9 Story Brands brings to the table a massive portfolio of popular and commercially successful properties, which includes the likes of Daniel Tiger’s Neighborhood, Super Why!, Peg + Cat, Luo Bao Bei, Wild Kratts, Nature Cat and Colorforms. The new division is co-managed by 9 Story’s Kristin Lecour (Vice President, Consumer Products) and Out of the Blue’s Kyra Halperin (Vice President, Consumer Products), with both reporting into 9 Story’s Chief Strategy Officer Natalie Osborne. Lecour will lead international efforts and Halperin will direct US-based initiatives.
“We are thrilled to launch 9 Story Brands at this year’s Licensing Expo,” said Osborne. “Joining forces with Out of the Blue significantly increases both our bench strength and our portfolio. We have long been in the business of creating, producing and distributing hit children’s shows. This next chapter will take our global licensing activities to the next level, turning our shows into Brands.”