Lionsgate Entertainment has recently acquired exclusive home entertainment distribution rights for MGA entertainment’s Lalaloopsy doll property, which means Lionsgate is now the exclusive distributor of Lalaloopsy related products for all packaged media and digital platforms in several territories, particularly Canada, United States, and the United Kingdom.
Lalaloopsy is a girl-targeted line of dolls that has an interesting backstory: The Lalaloopsies were once rag dolls who magically came to life when their very last stitch was sewn. Each of the Lalaloopsy dolls have their own personality, which is decided by the kind of fabric that was used to make the dolls. The Lalaloopsy also live in their own world, or rather, playsets.
Like their previous partnership with the Bratz home entertainment line, Lionsgate and MGM have seen it fit to produce a TV movie based on the Lalaloopsy franchise, entitled Adventures in Lalaloopsy Land: The Search for Pillow. The TV movie will be released in March of 2012.