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Asmodee brings Snack World toys to Europe


Level-5 abby has appointed Asmodee as the European distributor for Takara Tomy’s line of Snack World toys. The company will help bring the universe of smartphones and magic to retailers in the UK and Eire, France, Benelux and Scandinavia in fall/winter 2018, which is inline with the show’s roll out. The franchise is the latest from the minds behind Yo-Kai Watch, Inazuma Eleven and Little Battlers eXperience. Like those three, the brand is a cross-media project that covers animation, toys, video games, manga and more.

The main component of the toy line are the NFC connected Jaras and Snacks. Jaras are keychain weapon replicas, while Snacks are monster summon tokens. Both work with The Snack World video game where you can use the weapon or monster in-game. They can also be used in the Fairypon, a handheld device that allows you to hear special effects and play small games. Asmodee will also import or manufacture additional trading card games, toys and collectible items to complement the master toy. The European toy line was unveiled at the Deauville Preshow Noel Toy Fair in France last month.

The Snack World debuted in Japan on TV Tokyo in April 2017 and was preceded by a manga series in CoroCoro Comic. A Nintendo 3DS game linked to the series launched in the country in August. A version for iOS and Android devices was previously announced.

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