Ben & Holly’s Little Kingdom Launches in China
Entertainment One has recently inked a major partnership agreement with iQiyi for the Emmy and BAFTA winning preschool property Ben & Holly’s Little Kingdom. Under the deal, the property will be debuting on iQiyi (which is one of China’s largest online streaming services) as well as retail in 2018.
Ben & Holly’s Little Kingdom came from the creators of Peppa Pig, and its first season will be made available on iQiyi as early as May. IQiyi will also manage the licensing rights for Ben & Holly’s Little Kingdom in the region. A publishing program will be launched in summer/fall 2018 followed by a more extensive launch for multiple categories later in the year.
For the uninitiated, Ben & Holly’s Little Kingdom is a 2D animated series targeted towards kids aged 3 to 6 years. The stories revolve around the titular Princess and her best friend elf, Ben, as they go about their daily lives in the magical Little Kingdom. The show currently airs in over 130 countries worldwide.
“We’re extremely excited to be bringing Ben & Holly’s Little Kingdom to audiences across China in 2018,” said Claire Ellis, VP Licensing – Asia at eOne Family & Brands said. “The growing expansion of Peppa Pig in China is testament to the huge potential this territory represents and we look forward to harnessing the local expertise of the team at iQIYI to make this property a success throughout the region.”