Universal Pictures Home Entertainment has recently entered into a partnership with the Boys & Girls Clubs of America in order to launch a Merry Minions Holiday Program. This joint venture celebrates the season alongside the home entertainment release of the CG animated blockbuster, Despicable Me 3.
Under the Merry Minions Holiday Program, the Boys & Girls Club members will engage in exciting Minion-themed activities designed to foster the values of friendship, teamwork, leadership, and creativity. Participating clubs in select markets — including New York, Los Angeles, Chicago, San Francisco, Boston, Dallas, Seattle, and others — will receive unique “Merry Minions” holiday kits containing a variety of Despicable Me 3 party, baking and craft items to help spread the holiday cheer.
The celebrations will run throughout the month of December, as the Boys & Girls Club kids will be working together in order to create holiday ornaments or gift items, decorate baked goods, design artwork inspired by the Minions, hold Minion-themed screening parties, and more. Group activities using the “Merry Minions” holiday kit elements are intended to foster the BGCA’s mission of teaching youths to be productive, caring and cooperative, themes also reflected in Despicable Me 3 and ideal for the holiday season. Clubs will have the opportunity to turn activities into fundraising events, community service projects, opportunities for volunteer support functions, gift-giving and mentoring/teaching lessons for youths.
Despicable Me 3 has grossed over $1 billion at the global box office and is available now on digital and on Blu-ray, DVD, On Demand and 4K Ultra HD on December 5, 2017.