Care Bears Launch New Gift Pack Campaign
This 2018, American Greetings Entertainment will be doing their part in helping brighten up the world, via a new Care Bears campaign dubbed “The Colors of Caring.” This colorful campaign will see custom curated packages delivered to fans every month, starting tis January with a rainbow-themed collection based on Cheer Bear, designed by influencer Brite & Bubbly and bloger Ellie Mecham.
The next few months will see new packages based on other popular Care Bears characters: Love-A-Lot Bear/Pink and Red/Love (February), Good Luck Bear/Green/Good Luck (March), Wish Bear/Teal/Springtime (April), Harmony Bear/Purple/Mothers (May), Grumpy Bear/Blue/Fathers (June), Funshine Bear/Yellow/Summer Fun (July), Cheer Bear/Pink/Back-to-School (August), Share Bear/Purple/Sharing (September), Laugh-A-Lot Bear/Orange/Halloween (October), Tenderheart Bear/Brown/Gratitude (November), Hopeful Heart Bear/Pastel Rainbow/Holidays (December).
“We hope that these Care Bears and their messages inspire fans to create their own care packages so that all of us can authentically live the ‘Colors of Caring’ as well and help make the world a more connected and understanding place,” said Sean Gorman – President of American Greetings Entertainment.
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