The hit Norwegian kids’ entertainment production house City of Friends has recently announced plans to celebrate their first broadcast anniversary on Channel 5’s Milkshake programming block in the UK. They will be marking the occasion with a special “Rescue Week” event.
In “Rescue Week,” each day starting on Monday, August 20, the Milkshake! On Five presenters will be welcoming City of Friends characters – such as emergency services recruit Max the Monkey, Elphie the Elephant, Ted the Teddy Bear, and Jumpi – to their East London studios in order to join in on contests, live dancing, and song numbers. The even will be simulcast with a dedicated mini site on the Milkshake website.
Since City of Friends’ debut last October, the production house has since seen an 83% growth in viewership. They also have an app that was launched in April of that year and that has managed to garner 25,000 downloads, making it the #1 preschool app in Norway for 20 weeks.