Coolabi has recently announced that they have signed a new partnership deal with online producer and broadcaster Little Dot Studios for a group of iconic Smallfilms properties consisting of Bagpuss, Ivor the Engine, and the classic Clangers, as well as the popular UK social expression brand, Purple Ronnie.
Little Dot Studio is known for creating and distributing online content for some of the biggest television program brands on YouTube such as TOWIE, Gordon Ramsay, Who Do You Think You Are?, Peep Show and Fresh Meat. A brand new channel, www.youtube.com/purpleronnie, targeted at 15-30 year olds, premieres Purple Ronnie animated shorts.
Naomi Dare, Head of Digital at Coolabi comments, “The time is right for Coolabi to be making the most of YouTube across all of our brands. Purple Ronnie has come of age, and we are confident that this channel will create a lot of interest. The content is highly appropriate for a young, social audience looking for ways to express what they’re feeling. Having a partner who really gets YouTube, and can advise us on what works for this platform, makes this a very exciting proposition.”
Andy Taylor, Co-Founder of Little Dot Studios comments, “We’re delighted to be working with Coolabi and their iconic brands. We can’t wait to bring Purple Ronnie alive online giving YouTube’s one billion users the opportunity to enjoy and share the content.”