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Crunchyroll launches linear TV anime block in Brazil

Anime streaming service Crunchyroll is headed to linear television in Brazil. Partnering up with local broadcaster Rede Brasil (RBTV), the duo will launch a one hour Crunchyroll TV block on April 21st. The block will air on Saturdays at 8 PM with an encore screening on Sundays at 11 AM.

The first two shows featured will be Black Clover and Re: Zero. Both will be presented in Japanese with Portuguese subtitles. They’ll be intertwined with 8 minutes of local content hosted by Crunchyroll’s Brazilian community managers, Maria Luiza Petranski Arantes and Beatriz Braz Accioly, which will “explore the latest and greatest in anime and fandom.”

Speaking to Fierce Cable, Joellen Ferrer, vice president of communications at Crunchyroll’s parent company Ellation, stated, “This is our first programming expansion into linear TV internationally, and we’re excited to bring anime fans in Brazil another avenue to connect through the content they love. We hope this new, expanded programming can both engage existing fans further and introduce new fans to this passionate culture.” Ferrer confirmed that at the moment the company hasn’t looked into similar options in the United States, but is always looking to improve its reach.

Since launching in 2006 as a piracy website and going legitimate in 2009, Crunchyroll has grown into the premiere official online destination for anime. The service offers content shortly after its Japanese debut with subtitles in a variety of languages. Crunchyroll boasts over a million subscribers globally and over 40 million registered accounts.

Over the last two years, the company has expanded beyond its core streaming business. In 2016, Crunchyroll announced an initiative to produce physical home video product with English language dubs, before partnering with once rival Funimation. The company began hosting its Anime Awards event the same year. Last year, the first branded convention, Crunchyroll Expo, was held in Santa Clara, California. They started limited theatrical screenings for anime films and also began expanding into non-English language dubs. Earlier this year, the company launched DanMachi Memoria Freese, the first of its Crunchyroll Games initiative, in partnership with Japanese mobile game developer GREE.

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